AD Analysis

I chose to analyze brake advertisements one is for Hawk Performance and the other EBC Brakes. Right away I notice that they both use Professional race car drivers to convince readers to buy. Hawk Performance uses Skip Barber and EBC Brakes uses Jeff Jones a professional drift racer. One major difference between the two is EBC Brakes uses sexuality in its ad. I believe it is done to catch the readers attention. They has a half naked female which I'm sure will catch the attention of its male readers. This add is defiantly for male audience. The both give the value of power and strength  which is what one would want for brakes. Both are effective ads.